/* ==========================================================================
   Metro Detroit Web Design — "Proof Sheet" design system
   Display: Fraunces  ·  Text: Schibsted Grotesk  ·  Annotation: Caveat
   Accent: process cyan (#00aeef), the C in CMYK
   ========================================================================== */

:root{
  --paper:#f3f1ea;         /* warm press-proof paper — page background */
  --white:#ffffff;         /* card/surface + button text */
  --ink:#16171b; --gray:#67665f; --faint:#e4e1d7; --wash:#eae7dd;
  --accent:#00aeef;        /* bright process cyan — fills, marks, emphasis */
  --accent-deep:#0b6d92;   /* darker cyan — links/text on white (AA) */
  --serif:"Fraunces","Iowan Old Style","Palatino Linotype",Palatino,Georgia,serif;
  --sans:"Schibsted Grotesk","Helvetica Neue",Helvetica,Arial,sans-serif;
  --hand:"Caveat","Noteworthy","Segoe Print",cursive;
  --maxw:1140px;
}

*{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);
  font-size:1.03rem;line-height:1.7;-webkit-font-smoothing:antialiased;}
img{max-width:100%;height:auto;display:block;}

.wrap{max-width:var(--maxw);margin:0 auto;padding:0 1.5rem;}
.measure{max-width:62ch;}
.muted{color:var(--gray);}
.center{text-align:center;}

/* ---- Type ---- */
h1,h2{font-family:var(--serif);font-weight:600;letter-spacing:-0.01em;margin:0 0 1rem;text-wrap:balance;}
h1{font-size:clamp(2.7rem,6vw,4.8rem);line-height:1.03;}
h2{font-size:clamp(1.9rem,3.8vw,2.9rem);line-height:1.1;}
h3{font-family:var(--sans);font-weight:700;font-size:1.15rem;margin:0 0 .5rem;line-height:1.35;}
h4{font-family:var(--sans);font-weight:700;font-size:1rem;margin:0 0 .4rem;}
p{margin:0 0 1rem;}
a{color:var(--accent-deep);}
em.d{font-style:italic;color:var(--accent);}
.serif{font-family:var(--serif);}
main ul,main ol{padding-left:1.2rem;}
main li{margin-bottom:.5rem;}

.tag{font-family:var(--sans);font-size:.72rem;font-weight:700;text-transform:uppercase;
  letter-spacing:.2em;color:var(--gray);display:inline-block;}
.note-hand{font-family:var(--hand);color:var(--accent-deep);font-size:1.35rem;line-height:1.3;}

section{padding:clamp(4rem,8vw,7rem) 0;}
.pt0{padding-top:0;}
.hr{border:0;border-top:1px solid var(--faint);margin:0;}

/* ---- Buttons ---- */
.btn{display:inline-block;font-family:var(--sans);font-weight:700;font-size:.98rem;
  padding:.9rem 1.8rem;text-decoration:none;transition:all .15s;border:2px solid var(--ink);cursor:pointer;}
.btn-ink{background:var(--ink);color:var(--white);}
.btn-ink:hover{background:var(--accent);border-color:var(--accent);color:var(--ink);}
.btn-line{color:var(--ink);background:transparent;}
.btn-line:hover{border-color:var(--accent);color:var(--accent-deep);}
.btn-cyan{background:var(--accent);border-color:var(--accent);color:var(--ink);}
.btn-cyan:hover{background:var(--ink);border-color:var(--ink);color:var(--white);}
a.tlink{color:var(--accent-deep);font-weight:700;text-decoration:none;border-bottom:2px solid var(--accent);}
a.tlink:hover{color:var(--ink);}

/* ---- CMYK registration signature ---- */
.regbar{display:inline-flex;align-items:center;gap:5px;}
.regbar i{width:11px;height:11px;display:inline-block;}
.regbar .c{background:#00aeef;} .regbar .m{background:#ec008c;} .regbar .y{background:#f7d21e;} .regbar .k{background:#191919;}
.regbar .reg{width:15px;height:15px;border:1.5px solid var(--ink);border-radius:50%;position:relative;background:transparent;}
.regbar .reg::before,.regbar .reg::after{content:"";position:absolute;background:var(--ink);}
.regbar .reg::before{left:50%;top:-3px;bottom:-3px;width:1.5px;transform:translateX(-50%);}
.regbar .reg::after{top:50%;left:-3px;right:-3px;height:1.5px;transform:translateY(-50%);}

/* ---- Header / nav ---- */
.site-head{border-bottom:1px solid var(--faint);position:sticky;top:0;background:rgba(243,241,234,.9);backdrop-filter:saturate(140%) blur(8px);z-index:50;}
.nav-inner{display:flex;align-items:center;justify-content:space-between;gap:1rem;padding:1rem 0;}
.wordmark{font-family:var(--serif);font-weight:700;font-size:1.15rem;text-decoration:none;color:var(--ink);
  display:flex;align-items:center;gap:.65rem;}
.nav-links{display:flex;gap:1.5rem;align-items:center;}
.nav-links > a:not(.btn),.nav-item > a{font-size:.92rem;text-decoration:none;color:var(--gray);font-weight:500;
  font-family:var(--sans);white-space:nowrap;}
.nav-links > a:not(.btn):hover,.nav-item > a:hover{color:var(--accent-deep);}
/* header CTA: force readable button text regardless of nav-link rules */
.nav-links a.btn-ink{color:var(--white);}
.nav-links a.btn-ink:hover{color:var(--ink);}
.nav-item{position:relative;}
.nav-item .menu{position:absolute;top:100%;left:-1rem;min-width:230px;background:var(--white);
  border:1px solid var(--faint);box-shadow:0 14px 30px rgba(25,25,25,.1);padding:.5rem;
  opacity:0;visibility:hidden;transform:translateY(6px);transition:.16s;}
.nav-item:hover .menu,.nav-item:focus-within .menu{opacity:1;visibility:visible;transform:translateY(0);}
.nav-item .menu a{display:block;padding:.5rem .7rem;font-size:.9rem;text-decoration:none;color:var(--ink);border-radius:3px;}
.nav-item .menu a:hover{background:var(--wash);color:var(--accent-deep);}
.nav-cta{font-size:.85rem!important;padding:.55rem 1.2rem;}
.nav-toggle{display:none;background:none;border:0;font-size:1.5rem;cursor:pointer;color:var(--ink);}
#nav-check{display:none;}
@media(max-width:940px){
  .nav-toggle{display:block;}
  .nav-links{position:absolute;top:100%;left:0;right:0;background:var(--white);border-bottom:1px solid var(--faint);
    flex-direction:column;align-items:stretch;gap:0;padding:.5rem 1.5rem 1.5rem;box-shadow:0 14px 30px rgba(25,25,25,.08);
    max-height:0;overflow:hidden;transition:max-height .25s;}
  #nav-check:checked ~ .nav-links{max-height:640px;}
  .nav-links > a:not(.btn),.nav-item > a{padding:.7rem 0;border-bottom:1px solid var(--faint);}
  .nav-item .menu{position:static;opacity:1;visibility:visible;transform:none;box-shadow:none;border:0;
    padding:0 0 .5rem 1rem;min-width:0;}
  .nav-cta{margin-top:.8rem;text-align:center;}
}

/* ---- Hero ---- */
/* Interior heroes are a light "header band" (warm wash + hairline) so they read as a page header;
   the homepage overrides this with .hero-dark below, making the two obviously different. */
.hero{padding:clamp(4rem,8vw,7rem) 0 clamp(2.5rem,5vw,4rem);background:var(--wash);border-bottom:1px solid var(--faint);}
.hero .tag{margin-bottom:1.4rem;}
.hero p.lead{font-size:1.2rem;max-width:56ch;margin-top:1.6rem;}

/* Homepage hero: dark, high-contrast, with a faint print-grid texture */
.hero-dark{background:var(--ink);color:#e9e7df;position:relative;overflow:hidden;border-bottom:0;}
.hero-dark::before{content:"";position:absolute;inset:0;pointer-events:none;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='52' height='52'%3E%3Cpath d='M52 0H0V52' fill='none' stroke='%23ffffff' stroke-opacity='0.045'/%3E%3C/svg%3E");}
.hero-dark > .wrap{position:relative;z-index:1;}
.hero-dark .tag{color:#63d0f5;}
.hero-dark h1{color:#fff;}
.hero-dark .circled svg ellipse{stroke:var(--accent);}
.hero-dark .hero-annot .arrow path{stroke:var(--accent);}
.hero-dark .note-hand{color:#63d0f5;}
.hero-dark p.lead{color:#c8c6be;}
.hero-dark .hero-phone{color:#a4a29a;}
.hero-dark .hero-phone a{color:#fff;}
.hero-dark .btn-line{color:#fff;border-color:rgba(255,255,255,.5);}
.hero-dark .btn-line:hover{background:#fff;color:var(--ink);border-color:#fff;}
.hero-dark .btn-cyan:hover{background:#fff;color:var(--ink);border-color:#fff;}
.hero-ctas{display:flex;gap:1rem;flex-wrap:wrap;margin-top:2rem;align-items:center;}
.hero-phone{font-size:.95rem;color:var(--gray);}
.hero-phone a{color:var(--ink);font-weight:700;text-decoration:none;}

.circled{position:relative;display:inline-block;white-space:nowrap;}
.circled svg{position:absolute;left:-6%;top:-18%;width:112%;height:136%;overflow:visible;pointer-events:none;}
.circled svg ellipse{fill:none;stroke:var(--accent);stroke-width:3.5;stroke-linecap:round;
  stroke-dasharray:640;stroke-dashoffset:640;animation:draw 1.1s .5s ease-out forwards;}
@keyframes draw{to{stroke-dashoffset:0;}}
.hero-annot{position:relative;margin:.6rem 0 0 clamp(0rem,28vw,24rem);max-width:300px;}
.hero-annot .arrow{position:absolute;left:-52px;top:-2px;width:46px;height:34px;}
.hero-annot .arrow path{fill:none;stroke:var(--accent);stroke-width:2;stroke-linecap:round;}

/* ---- Colophon stat row ---- */
.colophon{border-top:1px solid var(--faint);border-bottom:1px solid var(--faint);padding:2rem 0;}
.colophon .row{display:flex;flex-wrap:wrap;gap:2.5rem;justify-content:space-between;}
.colophon .stat b{font-family:var(--serif);font-size:2rem;font-weight:600;letter-spacing:-.02em;display:block;line-height:1.1;}
.colophon .stat b i{color:var(--accent);font-style:normal;}
.colophon .stat span{font-family:var(--sans);font-size:.85rem;color:var(--gray);max-width:24ch;display:block;margin-top:.15rem;}

/* ---- Studio wall (portfolio prints) ---- */
.wall{background:var(--wash);border-bottom:1px solid var(--faint);}
.wall-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:2.2rem;margin-top:3rem;}
.print{background:#fff;border:1px solid var(--faint);box-shadow:0 14px 30px rgba(25,25,25,.09);
  padding:1.1rem 1.1rem 1rem;transition:transform .2s;}
.print .art{background:var(--wash);aspect-ratio:4/3;display:flex;align-items:center;justify-content:center;
  font-family:var(--serif);font-size:4rem;color:#d3d3cb;font-style:italic;overflow:hidden;}
.print .art img{width:100%;height:100%;object-fit:cover;}
.print .cap{display:flex;justify-content:space-between;gap:.5rem;align-items:baseline;margin-top:.85rem;}
.print .cap .nm{font-weight:700;font-size:.92rem;line-height:1.35;font-family:var(--sans);}
.print .cap .pr{font-family:var(--sans);font-size:.66rem;letter-spacing:.15em;color:var(--gray);white-space:nowrap;}
.print:nth-child(odd){transform:rotate(-1.2deg);}
.print:nth-child(even){transform:rotate(1deg);}
.print:hover{transform:rotate(0) translateY(-4px);}

/* ---- Editorial service rows ---- */
.svc-row{border-top:1px solid var(--faint);padding:3rem 0;display:grid;grid-template-columns:2fr 6fr 4fr;
  gap:2.5rem;align-items:baseline;}
.svc-row:last-of-type{border-bottom:1px solid var(--faint);}
.svc-row h3{font-family:var(--serif);font-weight:600;font-size:clamp(1.5rem,3vw,2.1rem);letter-spacing:-.01em;line-height:1.1;}
.svc-row .kinds{font-size:.86rem;color:var(--gray);line-height:1.6;}

/* ---- Dark job sheet ---- */
.jobsheet{background:var(--ink);color:#e8e8e2;}
.jobsheet .tag{color:#9c9c94;}
.jobsheet h2{color:#fff;}
.jobsheet p{color:#c9c9c1;}
.jobsheet a{color:#7fd8f5;}
.jobsheet .clients{display:flex;gap:2.5rem;flex-wrap:wrap;margin:2rem 0;}
.jobsheet .clients span{font-family:var(--serif);font-style:italic;font-size:1.4rem;color:#8f8f87;}
.jobsheet .btn-line{color:#fff;border-color:#fff;}
.jobsheet .btn-line:hover{border-color:var(--accent);color:var(--accent);}

/* ---- Rate card ---- */
.ratecard{max-width:760px;}
.rate{display:flex;align-items:baseline;gap:.75rem;padding:1.35rem 0 0;}
.rate .nm{font-family:var(--serif);font-weight:600;font-size:1.3rem;}
.rate .dots{flex:1;border-bottom:2px dotted #cfcfc6;transform:translateY(-6px);min-width:30px;}
.rate .pr{font-family:var(--serif);font-weight:700;font-size:1.5rem;font-variant-numeric:tabular-nums;white-space:nowrap;}
.rate-d{font-size:.92rem;color:var(--gray);margin:.35rem 0 0;max-width:60ch;}
.price-note{font-size:.9rem;color:var(--gray);margin-top:2rem;max-width:66ch;}

/* ---- Pricing tiers (subscription) ---- */
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:1.5rem;margin-top:2.5rem;}
.tier{border:1px solid var(--faint);background:#fff;padding:1.8rem;display:flex;flex-direction:column;}
.tier.feat{border:2px solid var(--accent);}
.tier .badge{display:inline-block;background:var(--accent);color:var(--ink);font-size:.68rem;font-weight:700;
  text-transform:uppercase;letter-spacing:.1em;padding:.2rem .6rem;margin-bottom:.7rem;align-self:flex-start;}
.tier .tname{font-family:var(--serif);font-weight:600;font-size:1.3rem;}
.tier .tprice{font-family:var(--serif);font-weight:700;font-size:2.2rem;margin:.3rem 0;letter-spacing:-.02em;}
.tier .tprice small{font-size:.9rem;font-weight:500;color:var(--gray);}
.tier ul{list-style:none;padding:0;margin:1rem 0 1.5rem;}
.tier li{padding:.35rem 0 .35rem 1.6rem;position:relative;font-size:.95rem;}
.tier li::before{content:"";position:absolute;left:0;top:.75em;width:9px;height:9px;background:var(--accent);}
.tier .btn{margin-top:auto;text-align:center;}

/* ---- Process steps ---- */
.steps{max-width:720px;counter-reset:st;}
.step{display:grid;grid-template-columns:70px 1fr;gap:1.5rem;padding:1.4rem 0;border-top:1px solid var(--faint);}
.step::before{counter-increment:st;content:counter(st);font-family:var(--serif);font-style:italic;
  font-size:2.2rem;color:var(--accent);line-height:1;}
.step h3{margin-bottom:.25rem;}
.step p{margin:0;color:var(--gray);font-size:.95rem;}

/* ---- Answer box (AEO) ---- */
.answer{background:var(--wash);border-left:3px solid var(--accent);padding:1.3rem 1.5rem;margin:0 0 2rem;}
.answer p{margin:0;}

/* ---- FAQ ---- */
.faq{max-width:74ch;}
.faq-item{border-top:1px solid var(--faint);padding:1.5rem 0;}
.faq-item:last-child{border-bottom:1px solid var(--faint);}
.faq-item h3{font-family:var(--serif);font-weight:600;font-size:1.25rem;}
.faq-item p{margin:0;color:var(--gray);}

/* ---- Feature grid ---- */
.fgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.5rem;margin-top:2.5rem;}
.fcard{border:1px solid var(--faint);padding:1.6rem;background:#fff;}
.fcard .ic{width:38px;height:38px;color:var(--accent-deep);margin-bottom:.8rem;}
.fcard h3{font-size:1.05rem;}
.fcard p{margin:0;font-size:.94rem;color:var(--gray);}

/* ---- Split content ---- */
.split{display:grid;grid-template-columns:5fr 7fr;gap:3rem;align-items:start;}
.split-even{display:grid;grid-template-columns:1fr 1fr;gap:3rem;align-items:center;}

/* ---- CTA band ---- */
.cta{border-top:1px solid var(--faint);}
.cta-grid{display:grid;grid-template-columns:7fr 5fr;gap:3.5rem;align-items:center;}
.form-slot{background:var(--wash);border:1px solid var(--faint);padding:2rem;}
.form-slot h3{font-family:var(--serif);font-weight:600;}

/* ---- Article ---- */
.article{max-width:720px;margin:0 auto;}
.article h2{font-size:clamp(1.6rem,3vw,2.1rem);margin-top:2.5rem;}
.article h3{font-size:1.25rem;margin-top:1.8rem;}
.article p,.article li{font-size:1.08rem;}
.article .meta{font-size:.85rem;color:var(--gray);text-transform:uppercase;letter-spacing:.1em;margin-bottom:1rem;}
.breadcrumb{font-size:.82rem;color:var(--gray);margin-bottom:1.5rem;}
.breadcrumb a{color:var(--gray);text-decoration:none;}
.breadcrumb a:hover{color:var(--accent-deep);}

/* ---- Comparison table ---- */
.ctable{width:100%;border-collapse:collapse;margin:1.5rem 0;font-size:.96rem;}
.ctable th,.ctable td{padding:.85rem 1rem;text-align:left;border-bottom:1px solid var(--faint);vertical-align:top;}
.ctable th{font-family:var(--sans);font-weight:700;font-size:.8rem;text-transform:uppercase;letter-spacing:.08em;color:var(--gray);}
.ctable td.yes{color:var(--accent-deep);font-weight:700;}
.table-scroll{overflow-x:auto;}

/* ---- Footer ---- */
.site-foot{border-top:1px solid var(--faint);padding:3rem 0 2.5rem;font-size:.9rem;color:var(--gray);}
.foot-cols{display:grid;grid-template-columns:2fr 1fr 1fr 1fr;gap:2rem;margin-bottom:2.5rem;}
.foot-cols h4{font-size:.75rem;text-transform:uppercase;letter-spacing:.14em;color:var(--ink);margin-bottom:.8rem;}
.foot-cols a{display:block;color:var(--gray);text-decoration:none;padding:.22rem 0;}
.foot-cols a:hover{color:var(--accent-deep);}
.foot-brand .wordmark{margin-bottom:.8rem;}
.foot-bottom{border-top:1px solid var(--faint);padding-top:1.5rem;display:flex;justify-content:space-between;
  gap:1.5rem;flex-wrap:wrap;align-items:center;}

@media(max-width:900px){
  .split,.split-even,.cta-grid{grid-template-columns:1fr;gap:2rem;}
  .svc-row{grid-template-columns:1fr;gap:.8rem;}
  .wall-grid{grid-template-columns:1fr 1fr;}
  .tiers,.fgrid{grid-template-columns:1fr;}
  .foot-cols{grid-template-columns:1fr 1fr;}
  .hero-annot{margin-left:0;}
}
@media(max-width:560px){
  .wall-grid{grid-template-columns:1fr;}
  .colophon .row{gap:1.5rem;}
  .foot-cols{grid-template-columns:1fr;}
  .rate .nm{font-size:1.05rem;}
}
@media(prefers-reduced-motion:reduce){
  .circled svg ellipse{animation:none;stroke-dashoffset:0;}
  .print,.print:hover{transform:none;}
  html{scroll-behavior:auto;}
}